In the post-pandemic world, every small business wants to get back on track and be successful. These tips will help you to do that.
Typically, most small businesses operate on limited budgets. It’s because of this reason that they can’t afford to splash tons of money out on marketing campaigns and other ventures, as they simply cannot afford it.
If this is something you can relate to as a business owner, don’t panic – this guide is here to help. Inside are some super easy (and affordable) tips that are specifically designed for small businesses. Whether you’re in the tech or healthcare industry, you’ll be sure to find them useful.
Use a File Transfer Protocol (FTP) Server
Small businesses are now using FTP servers to safely transfer files over the internet, whether they’re sending them to customers or clients. FTP servers are easily affordable, meaning they should be a priority for your business moving into the future.
GoAnywhere has a standard FTP server to manage your business file transfers.
Showcase Your Workplace Culture
If you have a vibrant office space, salon, or store, you should showcase it online to other people. This way, your brand image will go through the roof.
To connect with consumers and communities, your brand needs to be seen as human. When people can attach faces to your brand, this automatically makes them more likely to engage, as you don’t come across as a soulless corporation. This is why whenever you visit company websites nowadays, you will see that they’re showcasing their workplace through photos and videos.
So, you can start by uploading photos of your workplace to social media and LinkedIn. This way, you can build a positive reputation for your small business.
Send Emails and Texts to Customers
Since the beginning of 2020, two of the biggest marketing trends have been email and SMS marketing.
The reason for this is that they both experience high engagement levels. Modern-day customers are constantly on their smartphones, which means whenever they receive a message about an upcoming sale or in-store offer, they’re going to read it!
Therefore, it’s highly recommended that you invest in email and SMS marketing software, as this will save you tons of time and effort. You won’t have to worry about typing long emails to each individual customer, as your automation software will take care of that for you.
Have Excellent Call-to-Actions
Call-to-actions will often make or break a small business when it comes to marketing.
If your call-to-actions are to a high standard, consumers will click on them and engage – it’s simple.
For example, if you pay for Google Ads, your marketing content needs to have an eye-catching line or image that encourages consumers to take action. Otherwise, the entire process is pointless!
Here are the keys to an excellent call-to-action:
- Use strong commanding verbs (“Buy now”, “Shop online”)
- Evoke emotion from the audience
- Be short and concise
- Don’t come across as pushy
- Use humor at the right moments
Remember, your call-to-actions need to be perfect across all platforms, from your website to social media. The better they are, the more sales you will get.
Stay On-brand
Lastly, make sure you stay on-brand.
What this means is that you shouldn’t differ from your usual brand personality and beliefs. Across all of your marketing content, you must remain consistent so that consumers don’t become confused by who you are or what you stand for.
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