Billboard advertising is one of the most powerful ways to reach hundreds of audiences each day. But these big giants can also fail if it’s not done right. Most brands make some common mistakes that cost them money & customers.
In this blog, we will discuss the common billboard ad mistakes and how a good billboard advertising agency solves them.
Why Do Billboards Matter?
- Billboards are seen by drivers, walkers, and shoppers every day.
- A single billboard can reach thousands of people in busy areas.
- Good billboard ads build brand awareness and can boost sales.
1. Too Much Information
Many people try to put too much information on their billboards. This makes it hard to read and understand.
What Happens?
- People only have a few seconds to see your ad.
- Too much text or too many images make it confusing.
How to Fix?
- Use short, simple sentences.
- Stick to one main message.
- Use no more than 7 words for your main point.
2. Hard-to-Read Text and Fonts
People don’t like to read difficult words. Brands often use fancy words that make them difficult to read. The audience doesn’t like that.
What Happens?
- Small or fancy fonts are hard to see from far away.
- Drivers can’t read your ad in time.
How to Fix?
- Use large, bold, and simple fonts.
- Make sure your text stands out from the background.
3. Poor Color Choices and Low Contrast
A good Advertising agency in India uses color theory to understand the emotional reaction from the audience. They choose high-contrast and bold colours that make the ad more appealing to people.
What Happens?
- Low contrast makes it hard to read the message.
- People may not even notice your billboard.
How to Fix?
- Use high-contrast colors (like black on yellow).
- Test your ad in different lighting to make sure it’s visible.
4. Bad Location
Even the best billboard won’t work if it’s in the wrong place. You need to choose your ad location wisely.
What Happens?
- Your ad may not reach the right people.
- It could be hidden or placed next to a competitor’s ad.
How to Fix?
- Choose locations with lots of traffic.
- Make sure your target audience passes by your billboard.
5. Not A/B Testing
A/B testing is a comparison method where two or more versions of a digital asset are compared for the best results.
One of the biggest mistakes brands make is forgetting it. They run campaigns based on a single design, copy, and ad format. Results- uncertainty and, most of the time, broken hopes.
What happens?
- Audiences may reject your ad idea firsthand.
- You may not get the desired outcome.
- In rare cases, companies may face backlash from the audience.
How to fix it?
- Learn how to do A/B testing for your brand.
- Hire a billboard advertising expert or an agency.
6. Improper Visibility
Visibility is a parameter that defines how well a site can be seen. Billboard advertising depends on visibility; it’s the lifeline of billboards.
Most businesses don’t often focus on the visibility factor and this reduces their impact multiple times.
What Happens?
- People don’t often see your ad clearly.
- Billboards share half or a quarter of the messages.
- Brands don’t see much growth or sales as results.
How to fix it?
- Choose locations with clear sight and no disruption.
- See the traffic, height, lights, garbage etc.
- Hire a billboard advertising agency to get the best locations in the city.
7. No Clear Call to Action (CTA)
If you don’t tell people what to do next, they might forget your ad.
What Happens?
- People see your ad but don’t know what to do.
- You miss out on new customers.
How to Fix?
Always ask the billboard advertising agency to include a simple CTA.
For example-
- Visit our website
- Call now
- Shop today!
Conclusion
A good advertising agency in India understands the power of billboards. But here’s the harsh truth- some common mistakes can ruin your ad completely.
In this blog, we have discussed some of the most common mistakes, and here are the solutions.
- Keep your message short and clear.
- Use bright colors and large fonts.
- Pick high-traffic, good locations.
- Include a clear call to action.
Avoid these common mistakes, and your billboard advertisement is good to go!
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