Right now, the goal of every brand in the fashion industry is to create styles that are both attractive and spark a long-lasting impression on its customers. This quest to create a style that’ll live with the customers for a long period has become the core of the fashion industry, and brands are employing whatever method they know to achieve this goal.

Whether it’s looking for the highest-quality fabrics to use or creating a never-seen-before design, or crowdsource naming to get an attractive brand name, a lot goes into making a fashion brand a mainstay in the industry. So, what are the factors required when naming your fashion brand? Let’s have a look.

Table of Contents

Steps To Attaining The Perfect Brand Name For Your Fashion Business

1. Understand What Your Fashion Business Entails

The fashion industry is a vast den of sectors and niches, and trying to tap into them all or going into the industry unprepared can get you lost. That’s why it’s important to pick a particular niche and focus on it extensively. Conduct proper research on this niche and how best to approach it.

When you conduct proper research on your chosen brand niche, you can easily identify factors such as:

● The key happenings in that sector of the fashion industry

● The best sources of materials, supplies, and tools to work with

● The best methods of handling key areas like shipping, logistics, and so on

● The various difficulties faced by different brands in the same niche and how best to avoid them.

2. Define The Key Elements Of Your Brand

Before any upcoming fashion brand can achieve great success and reach its full potential, there needs to be a full understanding of key brand elements. Out of all industries in the business sector, the fashion industry is very particular about defining your brand’s personality and the elements that make up this personality. These elements will also help establish a good and long-lasting relationship with your customers. These elements include:

● Brand Ideas: what’s your aim in the fashion industry?

● Brand Tone: how do you approach your customers? Do you come across as pragmatic and straightforward or modern and fun?

● Brand Values: what are the core principles driving your business?

● Brand Story: what’s the story behind your brand? Can customers connect to it?

● Brand Specifics: what are the values that make you stand out in the fashion industry?

● Brand Benefits: what will customers gain from patronizing your brand?

● Emotions: what emotions do you infuse in your customers?

● Brand Value Proposition: why should people engage with your brand?

Great fashion brands like Prada, Burberry, Fendi, etc., have great knowledge of these elements, which is why they’re seen as the top dogs when it comes to clothing brand name ideas.

3. Try Out Different Name Ideas

The next step is to build on your knowledge of these elements and create different inspiring clothing brand name ideas. The key here is to have an open mind and be ready to give the name time to grow on people.

4. Get It Trademarked

Once you’ve figured out the name you’re going to give your fashion brand, get it trademarked immediately and also check for any previous trademarks to avoid legal setbacks.

Never Stop Working On Your Brand’s Reputation

Achieving success in the fashion industry doesn’t stop with understanding your brand, and its key elements, brainstorming great names, or even having your brand name trademarked. What gives your brand or business an edge over the rest of the pack is your constant devotion to improving the standards of your brand. So, if you want to sit at the table of great fashion brands, you need to keep working on strategies to boost your brand’s status.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.