Today’s customers crave convenience and personalization in their online shopping experience. Business WhatsApp is your powerful tool to meet these expectations, enabling direct engagement with your customers and driving sales through simple chats.
It stands as a significant advantage for ecommerce enterprises globally, aiming to expand their market, bolster customer relationships, and boost sales alike. You are out of touch if you have never considered selling on business WhatsApp!
This comprehensive guide will walk you through the straightforward steps to set up your account and unlock the full potential of your WhatsApp business.
Let’s Get Started: What You’ll Require
Make sure you have the following before you start learning how to use business WhatsApp:
- A Dedicated Business Phone Number
This number will be linked to your business WhatsApp account and shouldn’t be your personal number.
- A Smartphone
Download the business WhatsApp app, available for free on both Android and iOS platforms.
- A Stable Internet Connection
Selling on WhatsApp requires an internet connection to function, so make sure you have a reliable Wi-Fi or data plan.
Step 1: Download and Launch the Business WhatsApp App
Head over to the Google Play Store (Android) or App Store (iPhone/iPad) and search for “Business WhatsApp.” Download and install the app on your smartphone. Once installed, launch the app and tap on “Agree and Continue” to accept the terms of service.
Step 2: Verify Your Business Phone Number
On the next screen, select your country code from the drop-down menu and enter your dedicated business phone number in international format (without the leading zero). Tap “Next” and choose your preferred method for receiving the verification code—either via SMS or a phone call. Enter the six-digit code received to complete the verification process.
Step 3: Create Your Business Profile
Now comes the exciting part – creating your profile on business WhatsApp! Here’s what you’ll need to fill in:
- Business Name
Enter the official name of your business.
- Business Category
Choose a category that best describes your business offerings.
- Profile Picture
Upload a high-quality logo or image that represents your brand visually.
Step 4: Build Your Business Profile
While not mandatory, completing your Business Profile on business WhatsApp provides valuable information to potential customers. Here’s what you can include:
- About
Craft a compelling description of your ecommerce business, highlighting your unique selling points and what sets you apart from the competition.
- Website
Include your business website address if you have one.
- Contact
Provide additional contact information besides your WhatsApp number, such as your email address.
- Address
If your ecommerce business has a physical location, consider adding your address for customers who prefer in-person interaction.
Step 5: Explore the Business Tools
WhatsApp offers a suite of tools specifically designed to streamline communication and enhance the customer experience. Let’s explore some key features:
- Business Profile
This section allows you to edit and update your profile information at any time.
- Chat Labels
Organize your chats with customers using labels like “New Inquiry,” “Pending Order,” or “VIP Customer” for better management.
- Quick Replies
Create pre-written responses to frequently asked questions, saving you time and ensuring consistent messaging.
- Away Messages
Set up automated messages to inform customers when you’re unavailable, letting them know your expected response time.
- Greeting Message
Craft a customized greeting message that is automatically sent to new customers when they initiate a chat.
Leverage WhatsApp to Reduce RTO in Ecommerce
High return-to-origin (RTO) rates can cripple your ecommerce business. But what if you could transform a simple messaging app into a powerful tool for customer engagement and order fulfillment?
Here’s how you can leverage WhatsApp to reduce RTO in ecommerce.
- Proactive Communication
Keep customers updated on their order status with timely WhatsApp notifications to prevent missed deliveries.
- Real-Time Support
Offer instant customer support to resolve delivery issues or address concerns before they lead to returns.
- Personalized Outreach
Send targeted messages to customers with high RTO risk, reminding them of delivery windows or offering alternative solutions.
- Feedback Collection
Gather valuable feedback from customers post-delivery to identify pain points and improve your overall process.
Building Lasting Customer Relationships Through Business WhatsApp
Business WhatsApp empowers you to connect directly with customers, boosting sales and reducing RTO in ecommerce. Leverage features like greetings, quick replies, and automation to streamline communication.
Build customer loyalty with personalized service and proactive updates. Take your strategy to the next level by integrating with a logistics provider like Shipyaari for seamless order management and real-time tracking within WhatsApp chats.
Download business WhatsApp and unlock a world of possibilities for your ecommerce!
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