Coffee is an American tradition, but its roots originate in Ethiopia dating back to the 16th century. Hundreds of years later, consumers can easily find a coffee drink to match their personality and unique taste. Packaging plays a huge role in defining a coffee company’s brand and attracting the right clientele. There are several packaging trends that are likely to appear on custom coffee bags in 2023 and prompt some new trends.
The Sticker Book Aesthetic
One of the most popular new aesthetic trends to emerge is the so-called sticker book look. As the name suggests, this style is reminiscent of the bright sticker books that were an essential accessory in the 90s and early 2000s — think of Lisa Frank, glittery hearts, and trippy smiley faces. Coffee brands can get in on this trend by creating packaging that invokes a similar nostalgia.
Trends like this have even begun to reach packaging for frozen food, too. This is unsurprising, given the fact that nostalgia is one of the most effective marketing ploys available. When customers see imagery that reminds them of simpler times, they’re often enticed to make a purchase. This sticker book aesthetic isn’t just about marketing, though. It’s an engaging way to define your brand and grab customers’ attention.
The sticker book aesthetic is particularly appealing to a prime demographic — women between the ages of 18 and 34. This is widely considered to be one of the most lucrative markets to tap into, and you can gain a foothold in these consumers’ lives with packaging that appeals to their style. Stand out from other coffee companies with vibrant and bright imagery.
Use Ecstatic Colours
Stickers aren’t the only aesthetic trend that’s likely to take over in 2023. Don’t be surprised if you see an influx of bright colors, too, as new packaging hits the shelves. Trends come and go, but bright colors are always in style. This is especially true as innovations such as flexible food packaging become increasingly popular. Customers love to see fun new packaging styles alongside bright and cheery colors. Coffee may be brown, but its packaging doesn’t have to be.
One of the best bright colors to use for packaging is blue. Blue is appealing to consumers because it is often considered a non-threatening color. Furthermore, some research indicates that it may spur feelings of tranquility and relaxation. It’s also traditionally a conservative color, meaning that brands can use this hue to appeal to a wide range of customers.
Marketing experts also advise that warm shades may be appealing to shoppers. Red, yellow, and orange can convey a sense of passion and energy, which is perfect for a coffee brand that aims to invigorate its customers. These hues also pair nicely with blue or with subtle pastel shades. Companies should ensure that the colors that appear on packaging align with the rest of the brand’s imagery.
No matter what kind of coffee you sell, it’s essential to market it effectively — and packaging is your best tool for doing so. Follow these trends in 2023 to reach new customers.