It is often said the best storytellers focus more on how they tell stories. The same adage holds true in the context of industrial video production. It is the manner in which products and services are showcased that ultimately shapes the response.
The following guide to industrial video production can help your brand present products and services in a light that drives conversions and will catalyze your sales while building a base of loyal customers.
Presenting the Complex in a Simple Form
It is no secret that industrial videos tend to be fairly complex. Presenting the nuanced workings of a machine, product, or service can fluster the viewing audience unless the information is showcased in a certain manner. Half the battle is overcoming the challenge of customer education.
Invest the time and effort necessary to present a product or service in an artful manner and the audience will genuinely understand and appreciate its value. Embrace the challenge of helping your audience learn about the product through informative video production. With this strategy, the artful presentation of your value offering will hopefully win them over.
Even if the viewing audience does not immediately understand the complexities of your product or service after viewing the video, it can help keep your business front of mind for them. Think of such videos as the planting of a mental seed that has the potential to sprout in the form of sales.
An Explanation of Industrial Video Production
Most people have heard of industrial video production in passing, but they might not be fully aware of what the term really means. This approach to creating video content uses narrow targeting that focuses on a specific audience segment. Though industrial video production sometimes contains artful elements, the primary draw is its utility.
Industrial videos can showcase services, products, fundraisers, and more. In the context of business, industrial videos play an important role in introducing services and products to the target audience.
Pre-production to Production, Post-production and Beyond
The creation of industrial videos to present a product or service in an appealing light begins with a pre-production phase. It is during this stage that planning takes place. Consult with industrial video production specialists, communicate the utility of your product or service, and explain the goals of your video marketing.
Rely on the experts for continued guidance throughout the production process. This will ensure you have a team of professionals drafting scripts, selecting locations, perfecting the nuances of product presentation, and more. From lighting equipment to the subtleties of cameras, the small stuff matters the most in the context of video presentation.
Once the product video is filmed, the post-production process begins to create a truly appealing presentation. The video is edited to present the product or service in the best light, creating meaningful engagement and indelibility that drives sales.
Tell the Story of the Product or Service
Stories captivate viewing audiences. Though video content is brief, typically lasting half a minute or less, it is still possible to tell a story in this period of time. When in doubt, lean on professional writers to script the story of your video with a clear beginning, midpoint, and end.
Video production that showcases a product in story form ultimately helps the audience better understand the business, its values, and, most importantly, the utility of the product. Stories are easy to relate to, especially if they present a challenge faced by the target audience. Cap off the brief story with a clear call to action so the viewing audience knows exactly what you want them to do. This will give them an extra push to take that guidance, converting them into paying customers.
Showing product utility is essential to solving the problem faced by your target audience.
Though storytelling is crucial to communicating the product’s purpose and establishing a rapport with the viewing audience, the best storytellers communicate through showing in addition to telling. Use industrial video production to demonstrate the value offering in action, clearly demonstrating its utility, and the product or service that will sell itself.
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