Conditions of the digital era continue to evolve. Algorithm changes, purchasing behaviors, and artificial intelligence are altering the way companies do business.
In 2022, we can expect more further developments coming our way. If you want to stay ahead of your competition, study the following four digital trends that have surfaced this year.
- Start a Podcast
Becoming a thought leader now requires more than simply posting on social media. It’s started to be about finding new methods by which to provide appealing content.
Podcasts have taken digital marketing efforts to a new place. In 2021, more than 116 million people listened to podcasts each month. Regardless of your niche, there is likely a space where you can provide audio content.
Personal injury lawyers can create a podcast to answer common legal questions and address current developments in their field. It makes an excellent tool to attract greater business.
Dentists are also sharing insights directed at other dental professionals that entail ways to make the most of their practice. It’s about identifying an approach that would provide a springboard for the kind of information your audience is searching for.
You may tap into other professionals’ audiences by bringing them on as a special guest. In turn, they will promote their appearance on your podcast across their social platforms, and potentially reach hundreds if not thousands more clients to which you would otherwise have no access.
- Position Zero
One of the most sought-after places in any search engine is known as position zero. These refer to the snippets that get listed at the top of the search feed when someone types a question or query into a search.
Typically, the pages listed first end up getting the most number of responding clicks. The question is how you can get your content at the top.
Blog posts or website pages that offer helpful insights with regard to a specific problem or issue tend to find themselves in the best position to be selected. The entire post must include details that focus on the search topic, as well as the description of the page.
Not surprisingly, this is an extremely competitive position to aim for. Doing thorough keyword and phrase research might enable you to see which topics are trending with low-to-medium rates.
- Interactive Content
The way content is distributed has narrowed down to a primary focus in 2022: the user experience. Whether through social media or an ad on a popular streaming network, content must be designed with a solid eye directed toward how viewers will interact with it.
This is the reason interactive content has become one of the most popular types. Some key examples of interactive content might include:
- 360 videos
According to a recent report, 72% of consumers have stated that they’ll only engage with content if it specifically caters to their interests, and interactive content has a 70% conversion rate.
That should make it clear to you why social ads are geared toward websites you visit or particular life events you’ve experienced recently, such as an engagement or a new baby.
- Mobile Commerce
Large corporations like Amazon have turned mobile commerce into an incredibly competitive space. In the wake of the COVID-19 global pandemic, more people needed to find a way to continue doing their regular shopping while remaining at home.
Though life may be returning to a kind of normal, the standard for online shopping hasn’t changed. Consumers look for ways to make shopping easier so they can be more present and active in their personal lives.
Mobile commerce is crucial for every company, regardless of the product or service you sell. Some ways to stay ahead with mobile commerce might include:
- Having a mobile-friendly website with fast loading speeds
- Creating an application for your business
- Including a clear call-to-action on your website
- Catering to the user experience effectively on your site
- Alleviating distractions for the consumer by removing any other navigation functionalities throughout the checkout process
- Using retargeting ads for abandoned cart consumers
- Providing multiple payment options, such as Apple Pay, Paypal, or Google Pay
Creating the business of your dreams requires you to wear multiple hats. Your task as a business owner is to be creative and innovative about your marketing approaches.
But that’s not all. It’s also about knowing which trends are currently most active, so you may stay up to date through the digital age.
In a word, it’s about focusing more of your efforts on responding to how consumers’ buying behaviors appear to be changing.